Andrea Maaseide Design


Andrea MaaseideComment

Last night I watched the Super Bowl.  Ok... I really just watched the commercials.  That is the best part, right?  Sorry to all you die hard football fans out there. There were so many great commercials, but there was one in particular that really struck me.

Did you see the #LiikeAGirl ad?  It's Always' new ad to kick "off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing."  I just got goosebumps again.  You have to watch this ad:

I think these campaigns aimed at creating self-confidence in young girls are incredibly valuable and profound.  

I'm all for supporting these kinds of campaigns, as well as organizations that focus on empowering woman.  This commercial immediately triggered a memory for me.  A while back, my sister sent me an email about a rug manufacturer, ARZU Studio Hope.  

ARZU which means "hope" in dari, the variety of Persian spoken in Afghanistan, is "an innovative model of social entrepreneurship that helps Afghan women weavers and their families break the cycle of poverty by providing them steady income and access to education, healthcare, and sustainable community development." So fantastic!  

The ARZU women are a statistical success.  They earn more than the average Afghan woman, own their own homes, own cellphones, are 100% literate, and 20% have at least one child in university.  You can learn more about ARZU's projects here

{Images via}

And the icing on the cake is that their rugs are beautiful!  From more traditional designs...  

{Love! Left: Paramount Right:  Relaxation Both Via ARZU Studio Hope}

To a little more transitional/ contemporary:

 {Left:  Simplicity Right: Sunset Via ARZU Studio Hope}

Both Always and ARZU Studio hope are doing their part to empower girls and women around the world.  As the mother of two young girls, I couldn't be more grateful. Let's all be proud to do things #LikeAGirl!

Please contact us for more information about our design services.  We'd be thrilled to help you create a space you love!